Supporters Club News
Saturday 1st August 2020
Documents in preparation for Annual General Meeting
Please find below links to two documents that can be downloaded in preparation for the forthcoming AGM on Friday 14th August.
Click here for the proposed updated Supporters Club Constitution (a Word document).
And please click here for the 2019-20 Signed Accounts document (a PDF).
Friday 5th June 2020
Supporters Club Report 2019-20
This report outlines activities undertaken by the Supporters Club during the 2019/20 season and highlights some exciting opportunities for further development.
It has been one of the strangest seasons in the club’s 135 year history, with excellent cup runs but the league season expunged. The Supporters Club Committee have lots of successes and positive developments to report on but we also mourn the sad loss of our Chairman Richard Webster who died earlier this year.
During the season, the Committee utilised some of the Club’s reserves to purchase flags for use at King Georges Field and some of our Cup matches, to enhance the Club Shop and also to subside coach travel. The premature end of the season meant that the Supporters Club lost several hundreds of pounds income due to not being able sell golden goals and 50/50 tickets and reduced Club Shop sales at the ground. This was however partially offset by additional online sales.
Although we sadly had to cancel our annual sponsored walk, the fundraising for our charities was still very successful. The partnerships with the charities have been linked to footballing activities and, as well as supporting their beneficiaries, these have helped raise the profile of Kingstonian.
During the lockdown, we have seen people coming together across the whole club. As part of this, the Supporters Club has worked with the Football Club to help ensure communication and engagement with fans, and we hope that some of these innovations will continue in the future.
The report also references work undertaken together with the Football Club on community liaison and equalities issues and illustrates how supplementary actions from the Supporters Club have enhanced this work. In quite a few areas of work there has been collaboration with the Club Directors and Management team. We very much appreciate this support and assistance and hope to build on this moving forward.
Player sponsorships raised over £2400
Other fundraising donated over £500 to each charity, supporting school & education
Donations to the Club donated over £6000
Coach travel; Club shop; Posters, Beermats, Flags
Keeping in touch (in lockdown) phonecalls, Zoom Q&A and Quiz
Kingstonian Mind teams over £500 raised, teams registered with Surrey FA
Mental Health Awareness
Young Carers initiative soccer schools, fun days, initiative is spreading to other clubs
Equality and Diversity Football V Homophobia day, Women liaison officer
Next Season Supporters Club membership on sale now
1.1 Player sponsorships
Twenty players and three members of the management team had kit sponsorships raising £2,435 over a twelve month period to 31 May 2020.
1.2 Other fundraising
Regular fundraising including Golden Goals and 50/50 has enabled us to sponsor several matches and also the match balls for all league games. This was complemented by a Race Night that was successfully organised with a substantial amount of assistance from Cub Director Yioryos.
The Supporters Club also undertake fundraising for our three charity partners Kingston Carers Network, Mind in Kingston and Sparkle Malawi and have raised at least £500 for each. The funds raised have helped fund football school places for young carers for next season, additional kit and training facilities for Kingstonian Mind United and educational facilities for children in Malawi. We have also provided over two hundred little Ks teddies for young carers, younger youth team members and Children in Malawi.
1.3. Donations to Kingstonian FC
Fundraising described above helped enable us to make donations to Kingstonian FC. For the 2019/20 season this comprised:
£2,435 donations from players sponsorships (to 31 May 2020)
£1,000 match ball sponsorship
£1,250 match sponsorships (one carried over to 2020/21 season)
£1,200 other donations
£250 payment for MIND advert in programme
2. Marketing and Support
2.1 Coach travel
Minibus travel has been provided to all Saturday League games and latterly for evening matches. Larger luxury coaches were booked from Anderson Travel to provide travel to Dartford, Macclesfield and Leamington as it seemed important to do this as part of “the vibe” around the excellent cup runs.
2.2 Club Shop
The Club shop has recently been given a higher profile on match days through the purchase of a Gazebo style facility and the online shop provides additional opportunities for sales of Ks merchandising. The importance of the Club shop has been very apparent during the “lockdown” as it has played a key part in efforts to help us all stay connected.
A4 posters have been regularly displayed in around twenty locations and another 30 sites have displayed one off posters - eg for the Fylde FA cup match and a fixture list at the start of the season.
Over 7000 Kingstonian beermats have now been distributed to 51 locations across the borough. There will be a second reprint to coincide with pre-season.
The Supporters Club have provided attractive Kingstonian flags for use on KGF flag poles, the perimeter fence and on hand-held flag poles. We also produced well over 200 flags of different sizes for fans on match-days and cup runs, which coincided with requests from Hayden to “make KGF red and white on match days!"
2.6 Online Communication and Social Media
During the last season, the Supporters Club section of the Kingstonian website has been expanded. We have also worked with the Manager and Football Club to help enhance online communication with fans. This has included a Question and Answers session with Hayden and a live Zoom conference with Hayden Bird, Mark Anderson and players. Particular thanks are due to Jamie Cutteridge for his help with these sessions and to Taimour Lay for developing his excellent Weaving in and Out podcasts. This has been followed by a successful online quiz night which resulted 25 new members.
Aidan Mccormack has joined the Supporters Club Committee to help develop our use of Social Media and has initially established Ks Supporters Club Twitter, Instagram and Facebook accounts and a WhatsApp group. Sylvie Bowman has also been recruited to the Committee to help with design and has already produced an excellent new logo for the Supporters Club.
2.7 Keeping In Touch
During the lockdown period, the Supporters Club Committee also organised people phoning potentially isolated fans and we were particularly grateful to Club manager Hayden Bird for joining in.
2.8 Kingstonian Ted and friends!
Kingstonian Ted has been the Club’s mascot for a year now and has attracted some positive publicity for the Club; projecting an image of Kingstonian as a family friendly club.
Ted was a huge hit with the BBC and was featured prominently on Football Focus and was also included in a film montage used on the One Show prior to FA cup draws.
Some 230 little Kingstonian teddies have been given as gifts to young carers, younger youth team members and to children in Malawi. We have seen quite a bit of positive publicity for Kingstonian and far more than if a similar amount of money had been spent on conventional marketing. It is noticeable that we have seen more people with children at matches last season, so continuing to market Ks as a family friendly club seems crucial for the future.
3. Kingstonian Mind United
3.1 “Grow the Game” project
This partnership with Mind in Kingston has been hugely successful. The teams are registered with the Surrey FA as Kingstonian teams and the players as Kingstonian players. They play seven a side format in the Surrey Community League on Fridays and Sunday Surrey FA's "Football for All". There are also friendly matches with other amateur teams throughout the season and participation in one-off tournaments.
The Community Liaison Officer role is new for the Club to assist the chairman in managing the Football Foundation Grow the Game grant (£6000 over 3 years). It is in a sense a shared role as the post holder has the same role for the Supporters Club. In year 1 Kingstonian FC have drawn down £2400 which has helped fund the purchase of Kingstonian strip for two teams, as well as some kit, training and a contribution to pitch hire for weekly Monday sessions at Kingsmeadow Athletics Centre.
Year two of the project will see further developments including continuing player recruitment and establishing a Kingstonian Mind United women’s team.
Surrey FA are now advising Clubs with disability teams to adopt a specific Safeguarding Adults Safeguarding Policy and appoint an Adult Disabilities Safeguarding Officer. Discussions are taking place with Mind in Kingston and Surrey FA about how to adapt this to the circumstances of our partnership with the charity.
3.2 Supplementary backing from Supporters Club
A mental health awareness day was held on 7 December vs Merstham with a dozen Kingstonian Mind United players and the Chair of Mind in Kingston attending as guests along with the Mayor of Kingston. Our guests were given a Kingstonian/Mind mug as a keepsake. Away shirts and Ks sweatshirts have also been provided to the players. £544 was raised for the football project.
3.3. Soft Marketing
Mind in Kingston have tweeted promoting the Ks Mental Health Day and also our about “Walk through History” (even though this was subsequently cancelled). They more recently tweeted:
“We have a great partnership with @KingstonianSC @KingstonianFC (long may it continue) who support the running of our fantastic Kingstonian Mind United FC and we greatly appreciate the work they're doing to support the #mentalhealth of this community”.
4. Kingstonian and Young Carers
4.1 Young Carers Days and Mascots
We have now held seven young carers days at home matches with young carers and their families as guests and young carers as match day mascots for the game. The Mascots receive a Kingstonian shirt to keep and all young carers attending are given Banquet Records vouchers (thanks to Banquet Records for their kind assistance).
4.2 Football Fundays at Dinton Field
The Young Carers Days are now complemented by successful football fun days organised by Kingstonian Youth held at Dinton Field in school holidays We plan to resume these as soon as youth football commences and it is safe to do so.
4.3 Kingstonian Youth Soccer School places for young carers
Kingstonian Youth are to commence running soccer schools during school holiday periods and will be offering half price places for young carers. The Supporters Club are using funds raised through collections at the home match against Corinthian Casuals and donations to purchase some of the half price places for Kingston young carers. So far £500 has been raised and will be used once schools and youth football are back This is a classic “win-win” as it will help make sure that the soccer school gets off to a good start and provides valuable support for young carers and their families.
4.4 Innovation at Ks - spin offs
The Young carers initiative at Ks has led to Aldershot Town and Woking FC holding similar match day events for young carers that have become annual events. The initiative has also led to a wider Surrey Carers in Sport initiative with support from Surrey FA.
5. Sparkle Malawi
5.1 Friendship through football
We undertook fundraising via a “Sparkle Day” (which raised £564.77)
As described above, 100 little Kingstonian teddies have also been sent to Malawi.
5.2 Soft Marketing
Sparkle Malawi have their logo on the back of our first team shirts and this together with these donations has led to publicity for the Club in social media, the Sparkle newsletter and BBC London TV. The “Go Kingstonian” video message that came from children in Malawi waving their Kingstonian Teddies was broadcast on BBC London. This really was pure magic.
6. Equality and Diversity
6.1 Football Vs Homophobia
The Supporters Club have supported the Football Club in backing this Surrey FA Football Vs Homophobia initiative through sponsoring the Wingate and Finchley match and have had special rainbow Ks flags made for the occasion. This match did not take place, but we will have the planned event at the same fixture next season as Wingate and Finchley are keen to support this initiative.
6.2 Equality and Diversity Officer and team
The Football Cub has now established a new role of Equality and Diversity Officer and a Supporters Club Equalities and Diversity team has been recruited; constituted as a sub-committee of the Supporters Club. Future activities might for example, include support for anti-racist campaigns such as the “Kick it Out” and “Red Card Campaigns”
6.3 New women’s officer role
Margaret McCormack has taken on a new role of Women’s Liaison Officer. This seems very timely in the light of the current Surrey FA initiative promoting female-friendly clubs and should also help support efforts to develop a Kingstonian Mind United women’s team.
7. Some Next Steps
There are several opportunities for future developments through the work streams described above. This should include:
- Strengthening links with Kingstonian Youth
- Enhanced online engagement and communication with fans
- Continuing support for Kingstonian Mind United including a new women’s team
- Supporting new developments around equally & diversity and “female friendly clubs”
- Promoting the “Boost the budget” sponsorship at the same time as our membership renewals for next season
Sunday 16th February 2020
A Walk Through History
Kingstonian Supporters Club are proud to announce that for a second year running there will be “ A Walk Through History”, which will take place on Saturday 28th March. Last year’s event raised a magnificent £1007; so we are hoping for another bumper collection.
The annual sponsored walk will begin at Richmond Road, move on to the Kingsmeadow Stadium and then finish up at King George's Field; hopefully before the team's Isthmian Premier Division match against Potters Bar Town.
Proceeds will be split between our Club’s three charity partners: -
- Kingston Carers Network - for work with Young Carers
- Mind in Kingston - for Kingstonian Mind United
- Sparkle Malawi
In addition to the money raised by the sponsored walk, there will also be a bucket collection and the proceeds from that and the day's 50/50 raffle and Golden Goals will be added to what is raised.
Contact email@example.com or visit the club shop from 22 February onwards for sponsorship forms, route maps and to book a place.
You can also download a sponsorship form by clicking here.
Sunday 16th February 2020
K's Supporters Club appoint a Women's Liaison Officer.
The Supporters' Club Committee are delighted that Margaret McCormack has agreed to take on a new role of Women’s Liaison Officer. This seems very timely in the light of the current Surrey FA initiative promoting female-friendly clubs. This should also help support efforts to develop a Kingstonian Mind United women’s team.
Margaret will be working to help promote the right environment to encourage the involvement of women and girls within Kingstonian FC and Kingstonian Supporters' Club, and will also provide a point of contact for women within the Club to make suggestions or discuss how they might be involved.
Saturday 19th October 2019
Friday 1st Nov RACE NIGHT 7 for 7.30pm in King George’s Field Bar
Hot food will be provided. Please buy your admission ticket/s in advance from Yioryos and don’t lose it before the day, as this is an all-ticket event! Cost is £5 including food. We are now selling jockeys for some of the races – all details from Yioryos. Bring cash as there will be a tote, a raffle, and an auction of the last race!
Tuesday 6th August 2019
2019-20 Kingstonian Coach Travel
Minibus Transport for the following away games is open to all Supporters Club members.
|Date||Destination||Depart Kingsmeadow||Return Fare|
|Saturday 29th February||Enfield Town||12.30pm||£15.00|
Minibus departs from Kingsmeadow car park, Kingston Road KT1 3PB.
Return journey departs 5.00pm.
To join the Supporters Club, complete an application form at the club shop or online - costs £5, £4 or £2.
Please contact Geoff Yorke on 07899 934736 to book seats.
We have capped the price of the minibus so you will not pay more than £20 for any league game.
Tuesday 30th July 2019
Sponsorship of shirts, laces and (new for this season) socks are all available now.
Just click on the Player Sponsorship tab above for full details on who is available to sponsor, how to sponsor and how much it will cost to sponsor a player or a member of the coaching staff for the 2019-20 season.
E-mail Rosey Wooldridge at firstname.lastname@example.org to reserve your player.
Prices are unchanged from last season:
- £60 for a home shirt
- £60 for an away shirt
- £100 for both shirts if paid up front
- or, alternatively, arrange a standing order of £10 each month for twelve months for the normal total of £120.
- £5 for boot laces
- NEW for this season: £10 to sponsor a player's socks!
All kit sponsors will be able to see their names on the Supporters Club web page, plus on a page in the match day programme.
Thursday 18th July 2019
K's Supporters Club at the Malden Fortnight
Kingstonian Supporters Club, plus two bears, invade New Malden...
Kingstonian Supporters Club again ran a successful stall at the main Malden Fortnight event on Saturday 13 July in Malden High Street. We promoted our “Kids Go Free” scheme and the Family Funday, which will be held this Saturday in conjunction with our friendly against Farnborough FC. We gave out free Kingstonian Beermats as well as Kingstonian Ted mats and sold various items of Ks merchandising.
Several fans came along to show support before heading off to the friendly at Dorking Wanderers.
The stall was supported by Kingstonian Ted and his little sister Kacey Ks and we also had some little Ks teddies. They attracted a lot of interest from families but also passing community police officers who, for a joke, stopped to be photographed cuffing Ted and Kacey. The Mayoress of RBK also stopped by for a chat and took away a supply of Ks and Ted’s mats for use in the Mayor’s parlour.
Kingstonian Supporters Club - Design Help Please
Ideas for designs for some large flags are requested.
Kingstonian Supporters Club will be purchasing four big flags to be flown at King George's Field during our games. We have some ideas, but we welcome some more designs to include in the planning.
Don't worry if it is a bit vague or simply a sketch - please send your ideas (either descriptions or images) to Johnny McCormack at email@example.com before 15th July 2019 please.
Walk Through History raises over £1,000
This season's Kingstonian Supporters Club Walk Through History has raised over £500 for each of two charities.
Kingstonian Supporters Club are delighted that our “Walk Through History” on Saturday 6th April has raised just over one thousand pounds. The amount raised by the sponsored walk, a bucket collection and Golden Goals tickets actually totalled £1,032.
The walk traced back past Kingstonian’s main grounds over the years. It began at Richmond Road, moved on to Kingsmeadow and then finished up at King George's Field before the team's Premier Division match against Enfield Town.
Proceeds will be split equally between our two charities Kingston Carers Network and Sparkle Malawi and they will each receive £516. The money raised will fund football sessions at Dinton Fields and Goals in Tolworth for young carers and help Sparkle Malawi support people effected by the recent highly destructive cyclone.